Co-Curricular Paths help your students navigate their options to a specific destination of learning or achievement you have identified, all the while allowing you to track the student's progress. While some Co-Curricular Paths consist entirely of event attendance tracking and can monitor progress independently, other paths incorporate self-reported experiences that require further participation from the student. Taking the time to market your Path will not only help students understand how to use the tool for their benefit, but it will also promote follow-through for items that take additional time.
Some Co-Curricular Paths are easier to market than others. For example, a path oriented around the first year experience might be simple to promote through Academic Advising, a University 101 course, and during Orientation, as natural points of contact with the first year class. Paths that are quick and easy and bundled with many incentives can draw attention with very simple digital and print marketing campaigns. Like other areas of marketing, consider the target audience for your path and what they will need to see about it to become interested. Leverage campus partners and others who will be invested in students' success within your path to help promote and refer students to it.
We love this example of print marking from Pennsylvania State University: Behrend. The full PDF is also attached, which details items listed in each domain. This simple and eye-catching visual very briefly describes to the student how to access their Path, and even provides a hashtag for following along on social media!