Preparing for your migration from OrgSync to Engage? Migration can be a great opportunity to remind students of your platform with a fresh new marketing campaign. Emory University planned their migration to occur over Spring Break and gave students a heads up in advance that their engagement platform would be changing.
Have your students expressed any frustrations over OrgSync in the past? Utilize your migration as an opportunity to address those concerns and call attention to new tools available in Engage.
We love this pop culture reference personalized to Emory University's hometown of Atlanta, GA. References like these can catch students' attention to the update.
While the components of the Grand Valley State University migration campaign we have featured was focused on getting out information about the change, the examples above from Emory are more dedicated to driving up excitement. Both of these strategies are important components of marketing migration.