The Event Check-in App allows you a quick and easy way to ensure accurate participation records for your campus's events. Since its release, many campuses have quickly become champions of the application, promoting attendance tracking as an integrated part of campus culture. If you are implementing use of the Event Check-in App on your campus, check out these ideas and campus examples regarding marketing use of the app:

Keep your branding consistent by customizing your Event Pass

Before you get ready to launch use of ECIA on campus, be sure to customize your Event Pass! You can change the logo and accent color on your campus's mobile pass to make it more easily recognizable for your users. 

Consider using your institution branding, your engage community name/brand, or an institution logo to help connect users to the application. Check out a campus example below!



Utilize Check-in signage to create familiarity

A number of campuses have chosen to create consistent signage that is displayed at campus events utilizing the Check-in app for attendance tracking. Using a repeated marketing tactic allows for students to begin recognizing these signs across campus and knowing immediately what is going to be expected of them. Campuses employing this strategy say this tactic helps integrate the application into campus culture and makes its usage on campus identifiable. Examples of some of our favorite signage are displayed below!

University of Buffalo



University of Nevada, Las Vegas



Southern Methodist University


"It is second nature for our students to check into everything now and they know by seeing these signs that it’s an activity they will have to check into." - Adam Cebulski, Director of Assessment and Strategic Initiatives at Southern Methodist University

Create your own training video to play around campus

Student leaders at Southern Methodist University created their own video to share information about the Check-in App with other students who may be attending their events. The video is shared on social media and is shown on display screens across campus. If queue lines are expected near a place with a screen, the video is shown more frequently in that area. The video is also sent out in preparation for large crowds at events. The video is especially helpful for spreading information about events taking place at night, when signage around campus regarding check-in may be less visible. 

Check out SMU's incredible video below. We hope this inspires you and your students to create your own video that can be used to train your users around campus on a daily basis!


Create a space on your website for ECIA information
We love what our campuses have done on their websites to specifically include information about the Event Check-in App! The University of Nevada Las Vegas Event Pass website includes videos and varying sizes of Event Pass instructional handouts and posters. Also check out the webpage for the Office of Student Involvement at Auburn and Student Organization Support at UConn for Event Check in App resources, including resources for students and student leaders and videos they have created to walk through the process.

Spread the (Data) Wealth
The Event Check-in App allows you to start collecting event attendance data at a scale you may never have been able to reach before - to help others visualize how meaningful this is, Penn State Behrend created infographics showing important event attendance data points and noting the percentage increase from previous years. In the below infographic, we can see that event attendance went up by over 50% since Behrend began using the Event Check-in App! Sharing this data helps to get everyone excited about the potential of their new tool. 
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